SEO for Small Business: Improve Your Visibility

Welcome to our guide on SEO for small companies. In today’s digital era, possessing a strong online presence is vital for achievement. Small organizations, particularly, can greatly take advantage of implementing effective SEO techniques to boost their visibility and reach their audience. By optimizing their websites and content, small organizations can increase their search engine rankings, drive organic traffic, and ultimately increase their subscriber base.

In the following paragraphs, we will explore the importance of affordable SEO plans for small business and just how it may be a game-changer for online visibility. We shall discuss the impact of SEO, the main difference between small business SEO and native SEO, and why it matters. We will offer practical tips and strategies to assist small organizations maximize their SEO efforts and stand above competition.

Primary Takeaways:

• Implementing SEO strategies can significantly improve the online visibility of small organizations.
• Small business SEO is different from local SEO, with unique considerations and approaches.
• SEO is really a long term investment that may generate organic traffic and attract the best audience.
• Creating compelling and localized content articles are crucial for engaging with all the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are crucial SEO tactics.

Understanding the Impact of SEO on Small Organizations

In this section, we will look into the idea of Small Business SEO and explore its effect on small companies. SEO, which is short for Search Engine Optimization, plays an important role in improving online visibility and driving organic traffic to websites. By implementing effective SEO strategies, small companies can enhance their online presence and stand above your competition.

What exactly is Small Business SEO?

Small Business SEO refers to the optimization techniques specifically tailored for small companies to boost their visibility on search engines like google like Google. It requires optimizing various elements of a website, including content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Main Difference Between Small Business SEO and native SEO

While Small Business SEO targets enhancing the online presence of small companies in general, Local SEO is more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential customers within their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more focus on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is actually a Game-Changer for Small Businesses

SEO has turned into a game-changer for small organizations, providing these with an affordable and efficient way to contest with larger organizations inside the digital landscape. Below are a few key main reasons why SEO is vital for small companies:

1. Increased Online Visibility: By implementing SEO strategies, small businesses can improve their rankings on SERPs, driving more organic targeted traffic to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small companies to focus on specific keywords and optimize their internet site to attract the correct audience. It will help in driving relevant traffic which is more likely to convert into customers.
3. Cost-Effective Marketing: In comparison to traditional marketing methods, SEO provides a cost-effective method for small businesses to advertise their products and services to your wider audience.
4. Long-term Growth: SEO is a long term investment that will yield continuous outcomes for small businesses. By consistently improving their SEO efforts, small businesses can maintain and grow their online visibility, resulting in sustained growth.

Overall, Small Business SEO provides the potential as a game-changer for small companies, providing them with increased visibility, targeted audience reach, and expense-effective marketing opportunities. By embracing SEO strategies, small organizations can obtain a edge against your competitors and thrive within the digital landscape.

Need for Google Business Profile for Local Visibility

In today’s digital era, possessing a strong online presence is essential for small businesses trying to thrive. One powerful tool that can significantly enhance a small business’s local visibility is actually a Google Business Profile.

A Google Business Profile is a free listing that appears when individuals hunt for businesses on Google or Google Maps. It gives you essential information regarding your business including address, phone number, website, business hours, and customer reviews.

Optimizing your Google Business Profile could have a significant effect on attracting local customers. When people search for goods and services in their area, having an optimized and updated profile increases the likelihood of your business being featured prominently in the local search engine rankings. This heightened visibility can drive traffic to your web page and ultimately increase conversions and sales.

Additionally, a Google Business Profile allows you to showcase your business within a visually appealing way. You can add photos, videos, and post updates to engage with potential customers and provide them with a more immersive experience.

Furthermore, customer reviews and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to depart reviews and ratings, building social proof and credibility to your business. Positive reviews and high ratings can attract more customers and differentiate your business from competitors.

To conclude, creating and optimizing a Google Business Profile is essential for small companies trying to enhance their local visibility. By benefiting from this free and powerful tool, small organizations can improve their online presence, have more local customers, and ultimately boost their business.

Strategic Keyword Research for Targeted Outreach

So that you can increase the visibility of small businesses online, strategic keyword research plays a crucial role. By identifying relevant keywords, organizations can create targeted outreach campaigns that attract the correct audience and drive organic targeted traffic to their websites.

The whole process of strategic keyword research involves:

1. Understanding your target audience: Conduct consumer research and develop buyer personas to get insights to the preferences, needs, and pain points of the prospective customers.
2. Identifying industry-specific and location-specific keywords: Use keyword research tools to locate keywords that are related to your business and site. These may include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that the competitors are targeting and identify gaps or opportunities which will help you get noticed in the search engine results.
4. Relevance and check volume: Prioritize keywords that have a high search volume and are related to your business. This may ensure that you attract qualified traffic to your web page.

When you have identified the appropriate keywords, you are able to incorporate them into your website content, including your headings, meta tags, page titles, and in the body of your text. By optimizing your articles by using these targeted keywords, you increase the probability of ranking higher in search engine results, making your business more visible to potential customers.

Benefits associated with Strategic Niche Research for Small Businesses
Higher search engine rankings
Increase in organic traffic
Attracting highly relevant leads
Improved sales
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One from the key factors in attracting and fascinating the local audience is creating compelling and localized content. This is crucial for SEO agency for your business seeking to begin a strong online presence and connect with their target market. By centering on topics that resonate with your local audience and incorporating local events and activities in your content, it is possible to effectively grab their attention and make a loyal following.

Identifying Topics That Resonate with Your Local Audience

To generate compelling content that resonates along with your local audience, it’s necessary to understand their requirements, interests, and preferences. Take time to research and identify topics which can be related to your target market. Consider conducting surveys or interviews along with your existing customers to achieve insight into their concerns, questions, and regions of interest. This will help you tailor your articles to fulfill their expectations and offer valuable information that they find valuable and engaging.

Furthermore, staying up-to-date with local news, trends, and events can also help you identify topics that resonate together with your local audience. By incorporating timely and relevant information into your content, you can position yourself being a trusted source of information and establish your business as being a go-to authority inside your local area.

Incorporating Local Events and Activities into Your Content

Local events and activities play a substantial role in shaping the material of the community. By integrating these events in your content, you may create a feeling of connection and relevance along with your local audience. Consider writing blog posts, creating videos, or sharing social media updates that highlight upcoming local events and activities. This can not merely demonstrate your involvement in the community but in addition provide valuable information and entertainment for the audience.

Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration can help expand your reach and further strengthen your relationship with the local audience. It’s a win-win situation, when you provide valuable content in your audience while also supporting and promoting local organizations and initiatives.

Samples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go to This Summer”
Video	“Exploring Local Festivals: Helpful tips for the very best Food and Fun”
Social Networking Post	“Join us this weekend in the XYZ Farmers Marketplace for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of the local audience while incorporating local events and activities, you can establish a strong connection and foster engagement. This will assist your small business get noticed and make a loyal subscriber base inside your local community.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a larger audience, small companies must implement effective SEO tactics that may maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to make sure maximum visibility on search engines.

One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements including title tags, meta descriptions, and headers with targeted keywords, small organizations can enhance their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is certainly optimized for both users and search engines can further enhance visibility.

Another important aspect is backlink building . Building a strong network of high-quality backlinks from reputable websites can not only drive visitors to a small business’s website but in addition signal to look engines the website is authoritative and trustworthy. This can lead to improved visibility on SERPs.

As well as on-page optimization and backlink building, small organizations should think about other effective SEO tactics including:

• Creating a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reducing file sizes and ultizing descriptive alt text
• Utilizing social media platforms to engage with audiences and drive traffic to their website
• Implementing local SEO strategies to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying updated with the latest industry trends, small companies can increase their visibility on SERPs, reach their target market, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Businesses

Tactic	Description
On-Page Optimization	Optimizing website elements and content to improve SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to improve website authority and visibility
User-Friendly Website Design	Making a website which is very easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and making use of descriptive alt text for improved search visibility
Social Media Marketing Engagement	Using social media platforms to have interaction with audiences and drive visitors to the web site
Local SEO	Implementing techniques to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is vital for the achievements of small companies. One efficient way to achieve this is via strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal subscriber base.

SEO plays a vital role in establishing brand authority. When small businesses consistently produce high-quality, relevant content that aligns using their target audience’s needs and interests, they position themselves as experts inside their industry. This helps to develop trust and credibility, making customers more likely to choose their brand over competitors.

Improving brand visibility is yet another key benefit from implementing SEO strategies. By optimizing their internet site and content for search engine listings, small businesses can increase their visibility on search engine results pages (SERPs). Which means that when potential prospects hunt for relevant keywords or phrases, the business’s website is more prone to show up in the best search engine rankings.

By appearing inside the top search engine results, small businesses can attract organic traffic, generate leads, and enhance their likelihood of converting visitors into customers. This increased visibility likewise helps to amplify brand awareness, as increasing numbers of people are subjected to the business’s name and offerings.

Additionally, SEO may help small organizations attract a loyal subscriber base. When organizations consistently deliver valuable content and supply a seamless user experience, they make positive associations making use of their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.

Advantages of Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal subscriber base

Tailoring Your SEO Strategy for the Niche

In the world of SEO, one size fails to fit all. It is important for small companies to tailor their SEO strategies to their respective niches to accomplish optimal results. By customizing SEO approaches based upon industry-specific needs, small organizations can effectively boost their online visibility and remain in front of the competition.

Customizing SEO Approaches for many different Small Business Types

Each small business type possesses its own unique requirements and target audience. Customizing SEO approaches involves understanding the specific needs of the business and tailoring strategies accordingly. As an example, a retail store may concentrate on local SEO and optimizing product listings, while a service-based business may prioritize content marketing and testimonials.

By conducting thorough research and research into the potential audience, small businesses can uncover the most efficient SEO tactics that resonate making use of their niche audience. This can include identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to enhance Your SEO Game

One from the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and methods used by competitors inside the same industry, small businesses can gain valuable insights and identify areas for improvement.

Competitor analysis helps small businesses be aware of the keywords, content, and backlink profiles which are driving their competitors’ success. This information can then be employed to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small organizations can optimize their SEO strategies and obtain a edge against your competitors within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play a crucial role in the prosperity of small organizations. Search engine listings like Google consider testimonials and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small businesses can significantly enhance their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews function as a powerful kind of social proof that can influence potential prospects and look engines. When a small business includes a high amount of positive reviews, it signals to browse engines that the business is trusted and reputable. Because of this, search engine listings may reward the business with higher search rankings, ultimately causing increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small companies can actively generate and showcase social proof to enhance their SEO efforts. Here are a few strategies:

1. Encourage satisfied customers to go out of reviews: Small organizations can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and get more customers.
2. React to reviews: Engaging with testimonials demonstrates that the business values customer opinions and cares about client satisfaction. Responding promptly and professionally could have a positive influence on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small businesses can feature customer testimonials and endorsements on their site or social media platforms. These testimonials serve as social proof and can build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is essential. Promptly resolving issues will help mitigate any potential negative influence on search rankings and brand reputation.

To Summarize

Leveraging reviews and social proof is a vital part of an effective SEO strategy for small organizations. By harnessing the effectiveness of positive reviews and effectively showcasing social proof, small businesses can enhance their online visibility, have more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the effectiveness of Local Keywords

In order to optimize your small business’s online visibility, it’s essential to understand the strength of local keywords. Local keywords are search phrases which can be specific to a particular geographic location, enabling you to target prospective customers in the area. By incorporating these keywords into your website content, you can increase your odds of appearing in local search engine rankings and attracting relevant traffic.

When picking local keywords, it’s essential to consider the unique characteristics of your own target audience as well as your local market. This should help you choose keywords that resonate together with your potential customers and align with their search intent. By comprehending the specific terms and phrases that your particular local audience uses when looking for products or services like yours, you are able to optimize your articles to satisfy their needs and enhance your website’s visibility in local search engine rankings.

Integrating Local Keywords into Your Website’s Metadata

Integrating local keywords to your website’s metadata is an efficient way to signal to search engines that your business is relevant to local searches. Metadata refers to the information that is certainly baked into the code of your web pages and is also not visible to visitors. By optimizing your metadata with local keywords, you can provide search engines like google with valuable information about your business’s location and improve the chances of you appearing in local search engine rankings.

For instance, you can include local keywords inside your page titles, meta descriptions, and image alt tags. This can help search engines like google understand the context of your own content and connect it to relevant local searches. When designing your metadata, make sure to include compelling and relevant information that entices users to simply click your website searching results.

In addition to metadata, it’s important to incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly to your content, you can boost your website’s relevance for local searches and increase your chances of attracting local customers.

By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively in your website’s metadata, you are able to improve your small business’s online visibility and attract local customers who are actively looking for the services or products you offer.

Image Optimization along with its Influence on SEO Performance

With regards to improving SEO performance for small companies, image optimization plays a crucial role. Optimized images not merely improve the looks of any website but in addition bring about reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small organizations can significantly decrease the time it takes for webpages to load. This might lead to better user engagement and increased organic traffic.

There are several approaches for optimizing images:

• Compressing images without compromising quality: By reducing the file scale of images, organizations can ensure faster loading times without sacrificing appearance.
• Using the appropriate image file format: Deciding on the best file format, including JPEG or PNG, based on the image content can help optimize loading speeds.
• Implementing lazy loading: This method involves loading images only while they are visible on the user’s screen, further improving page load times.

By implementing these optimization techniques, small companies can create a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to improve SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not just helps search engines understand the content but in addition improves accessibility for visually impaired users.

When crafting alt text, you should use relevant keywords that accurately describe the image. This enables search engine listings to associate the image with relevant search queries, improving the probability of higher rankings in image search engine rankings.

In addition to alt text, optimizing file names is incredibly important. When saving image files, small businesses should use descriptive file names that incorporate relevant keywords. This can help search engines like google understand the image’s content and enhances the overall SEO performance.

By optimizing images through alt text and file names, small businesses can grow their online visibility and have more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile items are becoming the preferred technique for accessing the internet. Being a small business, it is vital to prioritize mobile responsiveness to offer user-friendly experiences for your audience. Besides it boost the overall usability of your website, it also features a direct effect on your SEO services Thailand performance.

Mobile responsiveness refers to the ability of any web site to adapt and display properly on different screen sizes and devices. It makes sure that your site looks and operations seamlessly, whether or not it really is accessed on a computer, smartphone, or tablet.

With regards to SEO, mobile responsiveness plays a significant role in search engine rankings. Search engines, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites are more inclined to rank higher searching results, resulting in increased visibility and organic traffic.

Optimizing your site for mobile devices involves various factors. Firstly, you have to ensure your website was created employing a responsive web design framework. This allows your site to automatically adjust and adapt its layout depending on the device and screen size it really is being viewed on. The material, images, and overall design needs to be optimized to fit smaller screens without having to sacrifice quality or user experience.

Additionally, page loading speed is yet another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can cause high bounce rates and lower search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching techniques to improve loading times on mobile devices.

Usability is key on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are suitable for touchscreens. Implementing mobile-friendly features including collapsible menus, larger buttons, and simplified forms can greatly enhance the user experience on mobile devices, resulting in increased engagement and conversions.

By ensuring mobile responsiveness for the small business website, you are not only serving the evolving needs and preferences of your own audience but in addition improving your SEO performance. With more and more users counting on mobile devices to access information, products, and services, providing an individual-friendly mobile experience is vital for the success and development of your small business.

As a Final Point

SEO is not only a quick-term fix for small businesses; it really is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small businesses can improve their online presence, attract more targeted visitors, and ultimately increase their revenue.

With regards to SEO, patience is vital. It takes time for search engine listings to recognize and rank websites based on their optimization efforts. However, the long term benefits of SEO allow it to be an essential tool for small business growth. It allows businesses to determine their brand authority, interact with their target market, and stay competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough niche research and implementing targeted outreach campaigns. By knowing the needs and preferences of your local audience, you could make compelling and localized content that resonates together. Optimizing your site with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing a person-friendly experience and improving search engine rankings.

Remember, SEO will not be a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and stay in front of the competition. Using a solid SEO foundation, small businesses can reap the benefits of increased visibility, organic traffic, and sustainable growth.

FAQ

Precisely what is Small Business SEO?

Small Business SEO means the procedure for optimizing a small business’s website and online presence to boost its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics like keyword research, on-page optimization, and link-building to bring in more organic traffic and potential prospects.

What is the distinction between Small Business SEO and Local SEO?

While Small Business SEO targets improving the overall online visibility of the small business, Local SEO specifically targets optimizing a business’s presence in local search results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to draw in customers in a specific geographical area.

Why is SEO a game-changer for small companies?

SEO is really a game-changer for small businesses because it levels the playing field and enables them to contest with bigger brands. By implementing effective SEO strategies, small businesses can improve their visibility, attract targeted organic traffic, and build brand authority within their industry. This can lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.

What exactly is the significance of using a Google Business Profile for small companies?

Using a Google Business Profile is essential for small organizations because it enhances their local visibility and credibility online. A Google Business Profile provides essential information such as business hours, contact details, and testimonials. Optimizing this profile helps to ensure that small companies can be found in local search results and make a positive impression on prospective customers.

How can strategic keyword research benefit small companies?

Strategic keyword research helps small companies identify by far the most relevant and valuable keywords for their industry, target market, and business goals. By making use of these keywords within their website content, blog posts, and other digital marketing efforts, small organizations can get more organic traffic, enhance their search engine rankings, and enhance their chances of converting visitors into customers.

How can small companies create compelling and localized content?

Small organizations can make compelling and localized content by identifying topics that resonate with their local audience and incorporating local events and activities to their content creation. This can include addressing local interests, highlighting community involvement, and showcasing unique facets of the regional area inside their blog posts, articles, and social media content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small organizations achieve greater rankings on search engine results pages and have more organic traffic.

How can small businesses build brand awareness with SEO?

Small businesses can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal customer base by consistently delivering value and meeting customer needs. SEO helps small businesses interact with their audience, increase brand recognition, and ultimately, boost their brand presence online.

How can small companies tailor their SEO methods for different business types?

Small businesses can tailor their SEO techniques for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough researching the market, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals in the specific business niche. Additionally, analyzing competitor strategies provides valuable insights for optimizing SEO efforts.

How could small organizations leverage reviews and social proof in SEO?

Small businesses can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, responding to reviews to show engagement and trustworthiness, and showcasing these reviews on their site and other online platforms. Positive reviews and social proof not only boost search engine rankings but in addition instill trust and confidence in potential prospects, resulting in increased conversions and business growth.

Exactly why is localizing SEO efforts essential for small businesses?

Localizing SEO efforts is essential for small organizations because it enables them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to address the unique needs and preferences of the local audience. By focusing on local SEO, small companies can enhance their visibility and competitiveness in the local market.

So how exactly does image optimization impact SEO performance for small businesses?

Image optimization plays a substantial role in improving SEO performance for small companies. By optimizing images for webpages, including reducing file sizes and looking after appropriate dimensions, small organizations can improve website loading times, enhance user experience, and increase their odds of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Why is ensuring mobile responsiveness necessary for small business websites?

Ensuring mobile responsiveness for small business websites is crucial because a lot more users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the likelihood of higher search engine rankings. Optimizing websites for mobile devices improves the overall SEO performance for small companies so it helps them attract and retain mobile users as prospective customers.